Real Estate Case Study

Brand design

Overview

Challenging the Establishment

Peak Harbor needed a strong brand and digital presence. Despite the accelerated timeline, the industry standard and high-value clients require an immaculate brand image and comprehensive content to project trust. The company has one chance to make an impression. It must be done right to become successful. Peak Harbor chose GreaterThan to take on the challenge of Identity Development.

Strategy

A Modern Player
in a Traditional Industry

The asset management industry is filled with big establishments. Many of them are considered old-school companies that maintain the status quo. We wanted to create a brand identity that encapsulates innovation, forward-thinking, and a fresh perspective on asset management.

The Northstar Statement

Our taglines are developed for a well-oiled marketing system.

We wanted the tagline to succinctly capture Peak Harbor’s competitive edge: their dedication toward success with unwavering trust and a results-oriented approach.

Peak Harbor can now use its primary and secondary taglines across its website, sales brochures, social media, and internal training.

A Visual Anchor

We design logos to reflect the brand’s name and services directly. We used negative space to craft a house shape with the letters “P” and “H,” drawing an immediate connection to the asset management industry.

Since Peak Harbor highlights its commitment to maximum returns, we emphasized “peak” in the logo.

Colors of Confidence

By introducing a curated color palette to complement the visual symbol, the design conveys trust, reliability, and innovation. These colors set Peak Harbor apart visually and reinforce the brand’s message of being a modern, progressive force in the industry.

A First-Class Digital Home

With a simple, one-page brief, we developed a 5-page website from scratch. We delivered everything within a week, including copywriting, image selection, SEO implementation, and site analytics. The website was launched with minimal changes because of the superb quality upon delivery.

Matthew Hoffman

SVP, Corporate Development

We are massively impressed with what GreaterThan accomplished in such a short amount of time. With little handholding and a simple briefing, they came back with top-notch strategic thinking and impeccable work. The creative and copy hit all the right points and were well polished. They went above and beyond to ensure we are set up for success.

Can your brand make an impression?

In an overly saturated industry like real estate, a strong brand identity can be your biggest unfair advantage.

Whether you are a brokerage or a mortgage company, we speak your language and have the industry expertise to propel your growth beyond paid ads. Schedule your consultation today.