User-Generated Content (UGC) is more valuable than ever, driving higher engagement, trust, and conversions for brands. But as UGC’s popularity soars, so do the costs. Whether you’re a brand scaling UGC efforts or an agency managing creator partnerships, understanding 2025 UGC pricing trends is crucial for budgeting and maximizing your ROI.

In this guide, we’ll break down UGC pricing for 2025, compare it to 2024 rates, and share actionable strategies to adapt to rising costs.

 

Why UGC Costs Are Rising in 2025

Several factors are driving the increase in UGC pricing:

1. Content Complexity: High-quality videos with intricate editing are priced higher than simple photos.
2. Creator Expertise: Experienced creators with a proven track record command a premium rate.
3. Usage Rights: Extended usage rights or exclusivity can increase costs by 30-50%.
4. Turnaround Time: Expedited projects may incur additional fees.
5. Demand: Heightened demand led to more creators and the value of genuine content rose with it.

 

Average Prices: 2024 vs 2025

Content Type	2024 Average Rate	2025 Average Rate
Single Photo	$50-$100	$75 – $150
Single Video	$150 – $500	$250 – $600

 

UGC Creator Pricing Trends

When choosing UGC for your brand, the type of creator you hire impacts the final quality, engagement, and cost-effectiveness of the content. Choosing between Amateur, Content Creator, or Studio UGC depends on your budget, content goals, and target audience. 

Amateur UGC: Authentic but Basic

Amateur UGC is created by everyday consumers or entry-level content creators using smartphones and minimal equipment. It’s raw, relatable, and cost-effective. 

Content Creator UGC: Polished and Engaging

Content Creators produce high-quality UGC that balances authenticity with professional execution. They understand content trends, audience engagement, and brand storytelling. 

Studio UGC: Professional and High-End

Studio UGC is professionally shot in a controlled environment but designed to maintain the “real” feel of UGC. It’s the most polished option, blending authenticity with brand-level quality. 

 

Pricing by Creator Type

2025 Pricing	Single Photo	Single Video
Amateur	$30-$75	$100 – $250
Content Creator	$75 – $150	$250 – $600
Studio	$150 – $250	$600 – $1,500

 

How Brands Can Adapt to Rising UGC Costs 

With UGC rates increasing in 2025, brands need to adjust their strategies to stay within budget while still maximizing content impact. Here are four ways to make the most of your UGC investment: 

1. Mix UGC Creator Types: Balance amateur, influencer, and studio UGC to optimize costs. For raw authenticity, go Amateur. For premium execution, invest in Studio UGC. For the best of both worlds, hire Content Creators.
2. Build Long-Term Partnerships: Ongoing collaborations with UGC creators lead to better rates and stronger branding. Repeat exposure increases conversions.
3. Prioritize High-Impact Content: Invest in high-performing formats like short-form video for better ROI instead of low-quality bulk content.
4. Allocate Budget Strategically: With UGC costs rising brands should prioritize creators and content that align with their goals. By adapting to these changes, brands can continue leveraging UGC effectively while staying competitive.

 

Looking Ahead

Navigating the ever-changing world of UGC can feel overwhelming, but it doesn’t have to be. As demand and rates continue to rise, having an experienced UGC strategy partner can make all the difference.  At GreaterThan, we take the guesswork out of UGC. With deep industry expertise, we understand what makes content perform, how to foster authentic creator relationships, and how to negotiate the best rates to maximize your ROI.  Let us handle the complexities of UGC so you can focus on growing your brand with high-quality, conversion-driven content.