SUCCESS STORIES
As a new e-commerce startup in the competitive pet product space, Knead needed a proven formula to drive sales from Day 1. They want a partner with top-notch strategy and flawless execution across paid and organic social to ensure success right out of the gate.
E-Commerce
THE STRATEGY
We focused on building trust, grabbing attention, and creating emotional connections to stand out in the competitive pet product space. We partnered with trusted influencers to validate Knead’s value and quickly establish credibility. We leaned into cat humor on social media to showcase the brand’s personality and capture attention. Instead of highlighting features, we showed how Knead’s technology delivers real benefits—comfort, health, and pet happiness. This balanced approach positioned Knead as a trusted and engaging brand.
SOCIAL ADS
To identify the highest converting creative, we started with a robust testing strategy, exploring a wide range of formats, tonalities, and messaging. We struck a perfect balance between premium and relatable. Polished, studio-produced branded content established credibility, while authentic UGC added a human touch. Conversion-focused designs, text overlays, and AI-generated voiceovers delivered impact without breaking the bank. With a distinct branded look and feel, we built trust, drove engagement, and turned views into measurable sales.
ORGANIC SOCIAL
To make the Knead cat bed irresistible, we leaned into cat humor and trending memes. By balancing a playful tone with a strong brand identity, we built a community of engaging pet lovers who felt connected to the brand. Strategic hashtags and relatable content helped customers discover Knead, while comments, shares, and direct interactions deepened engagement. The result? A thriving social presence that didn’t just entertain—it drove awareness and sales.
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INFLUENCER & UGC
Because we handpick influencers and UGC creators, we were able to work with creators who genuinely loved the Knead brand and connected with their audiences. By mixing pet-focused micro-influencers with diverse lifestyle accounts, we unlocked a niche audience with big potential. This approach built trust, boosted brand loyalty, and kept costs in check. The result? Impactful content that elevated Knead’s presence and delivered real results.
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THE HIGHLIGHTS
SOLID FIVE STARS
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