SUCCESS STORIES
LT Optometry had a loyal client base and a strong reputation—but with the launch of their new med spa, LT Beauty, they needed a brand that could stand on its own while still feeling like part of the family. Their goals were clear: grow awareness, connect with new customers, upsell to existing patients, and carve out space in a crowded med spa market.
Beauty
THE STRATEGY
We built a cohesive brand system that tied LT Beauty’s new spa experience to their optometry roots—grounded in trust, warmth, and real relationships. Instead of mimicking big-box med spas, we spotlighted the founder’s story, family legacy, and personalized care model. We positioned their specialty in minority skin as a strength and embraced real faces, real results, and real connection across every touchpoint.
WEBSITE
We designed a premium, mobile-optimized site that told the story of a trusted family business expanding into beauty—with credibility. We built a design system that visually linked LT Optometry and LT Beauty while giving each site its own distinct personality. Clear service menus, before-and-after visuals, and simple booking flows made it easy for both new and returning clients to take the next step.
We continuously optimized these landing pages based on real-time performance data, refining headlines, CTAs, and layout to improve results. To maximize reach and efficiency, we ran multiple ad campaigns targeting different audience segments and testing geographic zones—fine-tuning our approach to reach the right people, in the right places, with the right message.
PHOTOSHOOT & VIDEO
To maximize impact with minimal disruption, we produced a single, efficient shoot that delivered content for both LT Optometry and LT Beauty. We captured polished before-and-after imagery, warm team moments, and treatment visuals that told a compelling, results-first story. In addition to brand photography, we produced promotional videos for both businesses and created a suite of social-first assets—short-form, vertical, and optimized for reels, ads, and stories. These assets formed the creative foundation across web, social, and paid campaigns.
SOCIAL ADS + LANDING PAGES
We launched a series of conversion-focused campaigns to introduce LT Beauty to new audiences and drive bookings. Our team guided the client in developing timely offers—like Mother’s Day promotions and gift card bundles—to create urgency and relevance. Each campaign drove to a dedicated landing page built with CRO best practices: clear value props, simplified booking flows, and mobile-first design.
We continuously optimized these landing pages based on real-time performance data, refining headlines, CTAs, and layout to improve results. To maximize reach and efficiency, we ran multiple ad campaigns targeting different audience segments and testing geographic zones—fine-tuning our approach to reach the right people, in the right places, with the right message.
ORGANIC SOCIAL
We optimized LT Beauty’s social profile to clearly communicate its difference—family-run care, personalized service, and specialty in minority skin. Using our content from the photoshoot, we posted a steady cadence of results-driven visuals, skincare tips, and team highlights. Reels highlighted treatment walkthroughs and behind-the-scenes moments, building both trust and visibility.
(vs. Industry Average)
INFLUENCERS
We collaborated with local creators who matched LT Beauty’s vibe—real clients, real results. Each influencer shared their experience through story takeovers, testimonial-style reels, and before-and-after transformations. This approach built immediate trust and helped normalize skincare and beauty treatments for diverse audiences.
THE HIGHLIGHTS
SOLID FIVE STARS
