SUCCESS STORIES
New York Total Health was expanding rapidly—offering not just chiropractic care, but a full suite of integrative health services and a growing line of physician-grade supplements. To keep pace with this growth, they needed a digital presence that could do it all: drive online sales, convert new patients, and reflect the professionalism of a modern wellness brand. GreaterThan helped them build a seamless brand experience that delivered on every front.
Health & Services
Website redesign
We built a dual-purpose website designed to guide two types of users—those looking to book an appointment and those looking to purchase high-quality supplements. The site was structured with clear pathways for each, delivering a seamless, mobile-first experience no matter the goal. Service pages educated and built trust, while the online store featured curated product collections, strong health positioning, and an optimized checkout flow.
The UX was designed to reduce friction while reinforcing credibility. From intuitive navigation to calming visuals, the site aligned with the clinic’s high standards and holistic philosophy—ensuring that new patients and returning shoppers alike felt confident taking action.
Photoshoot
To reinforce professionalism and trust, we conducted a one-day on-site photoshoot capturing both clinical services and product-focused imagery. The visuals showcased real providers in real moments, creating a sense of authenticity and care. Headshots, service environments, and clean product setups were all crafted to elevate the brand and support both service and retail marketing.
