A Better Agency
We Wished for as Clients

We’ve been there. We worked at agencies of all kinds. We worked with brands of all sizes. 

Throughout our careers, we always wished for a better agency. So we left to build our own.

No More Agency BS

We don’t make pointless presentations. We don’t pigeon hole your challenge into our services. Our focus is on actionable strategies that deliver real results.

No More Scope Creep

We help you make informed decisions upfront. We may not be your cheapest agency. We are definitely the most transparent and trustworthy partner.

No More Sticker Shock

We offer high-caliber marketing firepower without the big agency inefficiencies. We run a tight ship here. It keeps us connected and your invoices low.

What We're About

Not Our Thing

OUR TEAM

The People That Make It Happen

Angel Xie
Angel Xie

The Chief

I like food that kicks, people who make clear decisions, and brands that have something to prove. And I'm ready to convince you that you should too.


My Hot Take: Emoji > Voice Text

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Angel is a marketing and communications executive with 15+ years of leading brands in the automotive, technology, retail, and food & services industries. She is one of the few strategists with hands-on experience across all marketing disciplines with legendary brands like Nike, Hyundai, Got Milk? and Chick-fil-A. She has successfully led marketing programs ranging from $200K to $200M, both on the agency side and as the client. She is particularly strong in crafting a unique brand story and bringing it to life across all the customer touchpoints.

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Smiling person in a suit jacket.
Matt Hoffman

Head of Growth

I like brands with grit, strategies that punch above their weight, and marketing that does more than make noise—it moves markets. Growth comes from clarity and consistency, and I’ve spent my career proving that even the underdog can become an industry leader with the right playbook.

My Hot Take: Consistency > Virality 

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Matt is a marketing and growth executive with 15+ years of experience helping brands find their voice and expand their reach. From launching and selling his own creative agency to elevating emerging companies into recognized industry players, he’s built a career on turning vision into momentum. His work spans real estate, technology, and professional services, always with a focus on clarity, creativity, and measurable growth. At GreaterThan, Matt brings this breadth of experience to help clients stand out, scale, and sustain success. 

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Daphne Chang
Daphne Chang

Senior Designer

People and experiences inspire me, that’s why I’m inspired to make experiences for people. So, let’s get to know each other. I like places that come alive at night, people that look up, and designs that speak for themselves.

My Hot Take: Trackpad > Mouse

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With a vast range of experience in the design industry, Daphne is a Visual Designer known for her attention to detail and passion for visual storytelling. Daphne has a knack for blending creativity with strategic insight, crafting compelling designs that not only capture attention but also drive results. She has created and grown visual identities across industries such as technology, retail, automotive, service, and more. She is passionate about continuous learning, experimenting with technology, and creating designs that inspire and engage.

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Ella Testin Reimann

Paid Media Specialist

I’m a results-first girl who loves getting to the root of a problem and fixing it fast. I’m Ella—a Paid Media Specialist with years of experience turning messy data into clean wins. If it clicks, converts, or scales, I’m in. Let’s trade goals and outsmart the algorithm together. 

My Hot Take: Lead Management > Lead Volume 

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Ella has spent the last decade deep in the strategy and execution of multi-platform paid media campaigns. Her hands-on experience across both agency and freelance roles taught her how to solve problems fast—and enjoy the process. Her strength is in the backend: uncovering why leads aren’t converting, fixing what’s broken, and optimizing campaigns so they keep learning and improving. Ella brings the curiosity to dig in, the focus to get it right, and a commitment to never “set it and forget it.” 

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Paige Morgan

Digital Marketing Specialist

The algorithm is a puzzle that I love to solve. Chronically online and a mass consumer of pop culture, if something is trending, I’m on it. I pride myself on the ability to predict changes in social media

My Hot Take: Instagram > TikTok

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Paige is a seasoned digital marketing specialist with extensive experience in content creation and influencer relations. With a deep understanding of social media history and a proven ability to predict platform changes, she shows brands how to utilize their content for maximum impact. Paige crafts successful campaigns that drive results,helping businesses stay ahead in the fast-changing digital world. Paige’s strategic insight and approachable style make her a trusted partner for brands looking to grow and connect with their audience.

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Kristina Tran

Designer

An avid collector of tiny trinkets, cute things, and random paper scraps. Finding small things that brighten up my day gives me joy. I bring that same attention to detail and love for whimsy into my work as a graphic designer, crafting playful and thoughtful visuals.

My Hot Take: Miniatures > Standard Size

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Kristina is a graphic designer and illustrator that loves to sprinkle fun in everything she creates. She brings a sense of playfulness and warmth to her work. Whether she's designing bold branding, charming illustrations, or organized layouts, her goal is to make people smile. With a keen eye for detail and a love for all things whimsical, Kristina blends creativity and curiosity into designs that feel personal, joyful, and thoughtfully crafted. 

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Stephanie Halmich

Creative Director

I am drawn to brands that listen, strategies that last, and creative that proves itself in the numbers. I value anything built with care and purpose, whether it’s design, stories, or systems. I can appreciate Art Nouveau as much as Brutalism because it’s about intention, not style. 

My Hot Take: Audience insight > Internal Preference

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Stephanie is a Creative Director who specializes in building audience-true brands that connect strategy to execution. She has led brand development and creative teams across B2B and B2C companies, delivering measurable impact from website redesigns to large-scale rebrands and trade show experiences. She helps brands align creative with business goals, transforming vision into systems that scale and assets that connect. Stephanie has built in-house departments, optimized resources, and guided campaigns that drive growth while staying grounded in what matters most: the customer. 

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Stephen Parkhurst

Video Producer

I do my own stunts: Sitting in the same position for too long, staring at an edit until my eyes are bloodshot, making “just one more tweak” to a finished project. Do you also risk it all for perfection? Let’s be friends!

My Hot Take: Trains > Cars

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Stephen has been shooting and editing video since high school way back in [redacted.] He’s created ads, series, docs and social videos for brands like Facebook, CNBC, Wired, Business Insider, Golf Digest, and others. He lost track of how many views his videos have back around the billion mark (no, really!) So if you’d like a video that has a big impact and stands out from the noise, you’ve come to the right place!

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David Gonzalez

Video Editor

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My Hot Take: Lorem > Ipsum

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David is a passionate creative director and cinematographer who has been filming events and corporate marketing campaigns for seven years, while delivering visual content that is both engaging and informative for different audiences and platforms. He has a keen eye for directing, lighting, camera movement and editing, and is always applying advanced video editing software, tools, and techniques to bring stories to life through captivating visuals and compelling narratives.

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OUR EDGE

Passion Brews Insights

We encourage the team to apply personal passions to work products. That’s where the most uncommon strategy usually comes from. We have a fun collection of hobbies and home projects that regularly inspire and inform the growth strategies of our clients. 

Home Chefs
Outdoor Enthusiasts
World Travelers
Crafty Makers
Cat Lovers
Weekend Musicians

OUR APPROACH

Take a Marketing Shortcut

When you don’t have a big hammer, you need a sharper nail. Our tested true formula has helped brands of all sizes scale, from startups to Fortune 100 brands.  Ask about how we can apply this three-step marketing framework to your brand.

Step 1

Position Your Success

What is your story?

Your story is unique. Your products and services are distinct. But what good does it do if your customers don’t know about it?

We help you rise above the ordinary.

  • Who are you
  • What do you do
  • Why do you do it
  • How do you do it

Step 2

Find Your Aim

Who is your story for?

Many businesses waste ad dollars on the wrong customers. We help you give the right customers the right reason to buy.

  • Who are they
  • What makes them tick
  • Why should they care
  • How do they choose

Step 3

Accelerate Your Growth

How & when do you tell the story?

Your unfair advantage needs to come to life across every customer touchpoint.

Our well-thought-out strategic plan converts interest into customers and advocates.

  • Owned Marketing
  • Paid Marketing
  • Earned Marketing

Frequently Asked Questions

Finding the right agency is hard. We were in your shoes once too. 

We encourage all clients to ask these questions during the search for an agency. Find out what the agency is made of through this exercise. More importantly, this helps you to be honest with yourself what YOU want and what YOUR BUSINESS needs.

Our clients repeatedly told us how we made their lives insanely easy. We deliver what you asked for and what you didn’t know you needed. We tell you what to expect up front and we follow through. We keep everything efficient and accessible because your time is as important as ours. We are likely doing more than what the scope of work entails. We consider it an investment because our success is dependent on yours.

We can’t help you unless you let us. Prompt answers help us move faster to hit deadlines. Sharing trade knowledge gives us more insightful solutions. Trusting us to push you outside your comfort zone allows us to do the right thing. At the end of the day, it is still your business and we are only here to make it better.

Most growth agencies charge by a percentage of your ad spend. They are financially motivated to increase your ad spend. We designed our flex model to focus on your results, not your ad spend. We recommend a marketing strategy plan with most of our new clients so you can execute the plan with us, in-house, or with other agencies. 

We recommend that small to medium sized businesses spend 10-15% of total monthly revenue on marketing. If you are in a competitive industry or looking to outgrow your size, your marketing budget needs to be on the higher end. If you are looking to remain status quo, your spend can be on the lower end. If you have a product/service challenge, we don’t recommend you spend anything on marketing until that’s solved.

We consider AI just another tool, like PowerPoint and Photoshop. It boosts productivity and effectiveness when used correctly. We have an internal AI usage guideline that everyone follows and improves on a daily basis. AI can be the first step in our work flow, but it will never be the last step.

Take Your Brand Beyond Ordinary