Angel Xie spent fifteen years running marketing inside brands like Nike, Hyundai, and Comcast. She brought that level of thinking to brands that could never access it before, and built the team who can deliver it together.
Most brands hand strategy to one shop and execution to another, and the idea dies somewhere in between. We removed the handoff. One in-house team finds what makes you worth more and builds the system that proves it, for brands in B2B tech and DTC ecommerce that made something the category doesn’t expect.
90% of our revenue comes from referrals, so the only marketing that matters to us is the kind that gets you results worth talking about.
We tell you what isn't working and push back on ideas that won't serve your audience, because the agencies that only say yes are the most expensive ones you'll ever hire.
Our team is 100% US-based because the instinct for what will land with your audience is the one thing you can't outsource.
The wrong agency costs you months and a rebuild, so we charge more upfront to get it right the first time and end the cycle of switching agencies.
Founder
Angel spent 15 years building marketing at the highest level at Nike, Hyundai, and Comcast, across brand, creative, advertising, web, social, content, and CRM. She has run the kind of marketing that most growth-stage brands can only admire from the outside.
That experience taught her what the best brands actually do. They find the one thing that makes them worth more, then build every channel to prove it. GreaterThan brings that same caliber of thinking to brands their size, without the Fortune 100 price tag.
When she isn’t engineering marketing systems, she’s quietly judging your brand visual systems or learning marketing from her two kids.
I like food that kicks, people who make clear decisions, and brands that have something to prove. And I’m ready to convince you that you should too.
Emoji > Voice Text
Reality TV junkie. Marketing GPS. I connect people and possibilities, align strategies with a smile, and navigate challenges with a well-timed pop culture quote.
Execution with intention > Activity without direction
I like places that come alive at night, people who look up, and experiences that leave an impression. That’s why I’m inspired to create experiences for people.
Trackpad > Mouse
Every data trail leaves clues. I just happen to be relentless enough to follow them until I find the answer.
Lead Management > Lead Volume
Great content doesn’t just happen. It’s engineered.
Revenue Generation > Vanity Metrics
I find inspiration in everyday moments, creating thoughtful designs that spark joy and meaningful connection.
Miniatures > Standard Size
We built GreaterThan for brands that refuse to settle. If that's you, let's talk.
Pick a time that works. We'll come prepared.
