Thinking about running Meta or Google ads? Smart move. But before we take your campaign live, your business needs to be ready for the incoming traffic.
At GreaterThan, we help businesses grow fast, and sustainably. But ads alone won’t scale you. Operations, follow-up, and in-house processes close the deal.
What GreaterThan Will Set Up, Optimize, and Guide
These are the core foundations we handle for every successful Google or Meta Ads campaign.
1. Ad Account + Platform Setup (Meta + Google)
Here’s what we’ll take care of together:
- Set up your Google Ads and Meta Business Manager
- Link Facebook, Instagram, and your Google Business Profile
- Assign the right access and permissions
- Ensure compliance with ad policies
Why it matters: Clean setup = faster approvals, reliable tracking, and fewer headaches down the line.
2. Conversion Tracking + Attribution Setup
We’ll install and configure:
- Meta Pixel
- Google Tag Manager
- Google Analytics 4 (GA4)
- Google Conversion Tracking
- Conversions API (CAPI)
- CRM Integration
Why it matters: Without tracking, you’re flying blind. Data fuels optimization.
Already have some of this set up? Even better! Just grant us access and we’ll take it from there.
3. Creative Strategy + Ad Development
We’ll develop ad creatives tailored to your industry, audience, and goals:
- Videos, photos, UGC, and testimonials
- Hooks that grab attention
- Platform-specific formatting
- Ad copy that drives clicks and conversions
Why it matters: The right creative doesn’t just look good. It drives performance and improves ROAS.
4. Funnel + Landing Page Readiness
We’ll audit and improve:
- Mobile load speed and user experience
- Page layout, CTAs, and form functionality
- Message alignment between ads and landing page
Why it matters: A strong ad gets the click, but a weak page loses the sale.
Optional Upgrade: Full landing page redesign built to drive conversions.
What You Need to Prep to Be Ad-Ready
We drive the traffic. You close the deal. Here’s what you need in place before your campaign goes live.
5. Lead Response Readiness
You’ll need to:
- Assign a reliable team member to handle calls, form fills, DMs, and emails
- Follow up with new leads within 30 minutes (speed matters)
- Make sure they know your product or service inside and out
- Use a shared inbox or CRM to track and manage every lead
Example: One of our med spa clients booked over 20 appointments in their first week simply by following up with leads quickly.
Why it matters: The faster the response, the higher the conversion rate.
6. Booking + Calendar Availability
Make it easy for leads to book:
- Use a mobile-friendly scheduling tool (i.e. Calendly, Jane App, etc.)
- Show availability within 3–5 days
- Add auto-confirmation and text reminders
Example: A dental clinic increased their bookings by 50% after adding weekend time slots and a mobile-friendly booking page.
Why it matters: If leads can’t book fast, ****they’ll move on.
7. Clear, Valuable Offer
Bring a real hook. Not a generic CTA.
- Keep the offer simple, clear, and easy to act on
- Add urgency or scarcity (limited-time, limited spots)
- Avoid “Contact Us”—give people a real reason to act now
Example: A home cleaning service replaced “Request a Quote” with “$99 Deep Clean for First-Time Clients” and dropped cost-per-lead by 70%.
Why it matters: Leads need a reason to click. Clear, valuable offers make all the difference.
8. Defined Goals and KPIs
Know what success looks like:
- Do you want calls, consults, bookings, or sales?
- What’s your lead-to-close rate?
- What’s your average sale or customer value?
Why it matters: Clear goals = clear strategy = clear ROAS.
9. Sales Automation + Templates
Build a quick and easy follow-up process:
- Set up email or SMS automations
- Create templates for outreach, reminders, and lead nurture
- Use tools like Zapier or built-in CRM automations
- Keep it branded, timely, and simple
Example: A consulting client doubled their bookings simply by adding a 3-step automated email sequence with branded templates and CTA buttons.
Why it matters: Leads lose interest fast. Automation helps you stay top of mind.
10. CRM Tracking + Feedback Loop
Track every lead. Learn from every outcome.
- Use a CRM or pipeline tool (HubSpot, GoHighLevel, etc.)
- Track source, status, and conversion stage
- Report back on lead quality and conversion trends
- Identify where drop-offs happen
- Use insights to improve both campaigns and follow-up
Example: A franchise client increased their close rate by 30% after tracking every lead through a CRM pipeline, then adjusting their landing page and sales script based on real data.
Why it matters: Ads generate leads. Tracking tells you exactly what’s working—and what’s not.
Final Word: Ads Don’t Build Systems—They Stress Test Them
If your backend can’t support the demand your ads create, you’ll waste ad spend, lose leads, and stall growth. But when you’re prepared, ads can become the fuel that powers real, scalable momentum. Paid ads will show you exactly where your business is strong and where it needs work. That’s a win, but only if you’re systems are built to scale.
At GreaterThan, we launch campaigns with clarity, intention, and the power to scale. We bring the leads. You bring the follow-through. Together, we grow. Ready to turn your ad spend into real growth? Let’s talk.
