Riding the Meme Wave: Using Trends to Engage and Convert
In the fast-paced world of digital marketing, staying relevant means tapping into cultural phenomena as they happen. One of the most potent tools for engagement? Memes. These bite-sized, humorous, and highly shareable pieces of content have transcended social media trends to become a universal language of the internet. But how can brands effectively use memes to engage and convert their audience? Let’s dive in.
Wicked: The Newest Social Media Sensation
For the last two months, Wicked, the movie adaptation of the beloved Broadway musical, has dominated social media. Heartfelt press tour moments and fan-made memes sparked seemingly endless creativity online. Beginning with the emotional interviews featuring Ariana Grande and Cynthia Erivo, these moments evolved into viral trends like the “holding space” meme. With the recent release to streaming, trends have resurfaced again as viewers revisit the film through a deeper lens. Let’s take a closer look at how Wicked became a social media sensation and why these trends are more than just fleeting moments.
Why TikTok Isn’t the Answer: Guide to Social Media Platforms
Since the TikTok boom of 2020, every brand believes that it’s the marketing answer to their prayers. Given the swift rise and large audience numbers, it’s easy to assume that if you make content on TikTok, you’ll easily sell whatever you want. However, there’s more to this miracle platform than what meets the eye. Except […]