From Clicks to Conversions: Building High-Performing Landing Pages
Getting clicks is easy. Turning those clicks into conversions? That’s where the magic happens.
A landing page isn’t just another web page; it’s the make-or-break moment of your digital funnel. Whether you’re running paid ads, email campaigns, or organic social, the landing page is where your audience decides if you’re worth their time (and their wallet).
At GreaterThan, we specialize in building landing pages that look amazing and perform even better. Here’s how to create one that converts:
5 Reasons Your Ads Aren’t Working—and How to Fix Them
You’ve launched campaigns, boosted posts, and maybe even paid for professional creative. But the numbers? Underwhelming.
If you’ve ever stared at your analytics wondering, *“Why isn’t this converting?”*— you’re not alone.
At GreaterThan, we’ve seen it all. After years of rescuing underperforming ad accounts, we’ve identified the five most common reasons your ads fail and, more importantly, how to fix them.
The Limitations of AI in Digital Marketing
AI might be the hottest tool in marketing, but let’s be clear: it’s not a miracle solution.
At GreaterThan, we’ve seen brands automate everything and end up with copy that feels cold, visuals that miss the mark, and campaigns that don’t convert. Why? Because AI has real limits.
While it’s revolutionized the way marketers work, it can’t replace the most critical parts of a strong marketing strategy: originality, empathy, context, and ethics.
If you’re betting big on AI, here’s what you need to know before letting it take the wheel.
How AI Is Transforming Digital Marketing Today
If you’re still treating AI like a “future” trend, it’s time for a reality check: AI is already reshaping digital marketing in real-time, and brands that don’t adapt risk falling behind.
This doesn’t mean letting the machines take over. At GreaterThan, we help brands use AI strategically, as a tool to create deeper connections, sharper messaging, and smarter campaigns.
From personalization to content creation, here’s how AI is being used right now in digital marketing and why it’s changing everything.
AI vs Algorithms: What Every Brand Should Know
AI is everywhere. Everyone is talking about how it will affect our work and daily lives. However, you’re missing a huge part of the conversation if you’re still using “AI” and “algorithms” interchangeably, and possibly making misinformed marketing decisions.
At GreaterThan, we get asked about AI all the time. One of the first things we do is clarify the difference between the tools you’re using (algorithms) and the tools that are changing the way you work (AI). They’re not the same and understanding how they interact is key to building smarter digital campaigns.
Let’s break it down.
Before You Launch Ads: What Scaling Businesses Must Prepare
Thinking about running Meta or Google ads? Smart move. But before we take your campaign live, your business needs to be ready for the incoming traffic.
At GreaterThan, we help businesses grow fast, and sustainably. But ads alone won’t scale you. Operations, follow-up, and in-house processes close the deal.
5 Marketing Metrics That Actually Matter
We know data is overwhelming. Dashboards. Reports. Graphs. It can all start to feel like you need a PhD just to understand if your latest campaign was a win or a flop. But not all metrics are created equal. At GreaterThan, we help our clients stop chasing vanity stats and start focusing on what truly moves the needle.
In this blog, we’re cutting through the clutter and showing you which 5 marketing metrics are worth your attention—and which 3 you can leave behind.
Color Is Strategy: How Color Impacts Brand Success
At GreaterThan, we know color isn’t just about looking pretty. It’s a strategic decision that can make or break how your brand is perceived, remembered, and trusted. From influencing emotions to driving conversions, your brand’s color palette works harder than you think, and it should be treated like the business asset it is.
Why Your Brand Needs an Organic Marketing Strategy Now
If your business is leaning 100% on paid ads for growth, we’ve got some tough love for you: you’re renting attention—not owning it. At GreaterThan, we’ve seen this story play out too many times. Brands come to us in a panic. Their ad spend is climbing, their return is shrinking, and every month feels like a high-stakes gamble with Facebook or Google.
Here’s the truth: paid ads are a tool, not a strategy. And if you’re serious about long-term growth, you need something deeper. Something sustainable. Something real.
Pioneering Marketing Campaigns: A Look at the Most Famous from 1900-1980
The first eighty years of the twentieth century were a time of tremendous innovation in marketing and advertising. As the century progressed, companies increasingly harnessed the power of mass media to reach wider audiences. From catchy jingles to memorable slogans and groundbreaking ideas, these early campaigns set the stage for modern marketing practices. Here’s a […]