Before You Launch Ads: What Scaling Businesses Must Prepare
Thinking about running Meta or Google ads? Smart move. But before we take your campaign live, your business needs to be ready for the incoming traffic.
At GreaterThan, we help businesses grow fast, and sustainably. But ads alone won’t scale you. Operations, follow-up, and in-house processes close the deal.
5 Marketing Metrics That Actually Matter
We know data is overwhelming. Dashboards. Reports. Graphs. It can all start to feel like you need a PhD just to understand if your latest campaign was a win or a flop. But not all metrics are created equal. At GreaterThan, we help our clients stop chasing vanity stats and start focusing on what truly moves the needle.
In this blog, we’re cutting through the clutter and showing you which 5 marketing metrics are worth your attention—and which 3 you can leave behind.
Color Is Strategy: How Color Impacts Brand Success
At GreaterThan, we know color isn’t just about looking pretty. It’s a strategic decision that can make or break how your brand is perceived, remembered, and trusted. From influencing emotions to driving conversions, your brand’s color palette works harder than you think, and it should be treated like the business asset it is.
Why Your Brand Needs an Organic Marketing Strategy Now
If your business is leaning 100% on paid ads for growth, we’ve got some tough love for you: you’re renting attention—not owning it. At GreaterThan, we’ve seen this story play out too many times. Brands come to us in a panic. Their ad spend is climbing, their return is shrinking, and every month feels like a high-stakes gamble with Facebook or Google.
Here’s the truth: paid ads are a tool, not a strategy. And if you’re serious about long-term growth, you need something deeper. Something sustainable. Something real.
Pioneering Marketing Campaigns: A Look at the Most Famous from 1900-1980
The first eighty years of the twentieth century were a time of tremendous innovation in marketing and advertising. As the century progressed, companies increasingly harnessed the power of mass media to reach wider audiences. From catchy jingles to memorable slogans and groundbreaking ideas, these early campaigns set the stage for modern marketing practices. Here’s a […]
The Evolution of Makeup Marketing: Trends and Transformations from 2010 to 2024
The makeup industry has undergone significant transformations over the past decade and a half, driven by shifts in consumer behavior, technological advancements, and societal changes. From 2010 to 2024, makeup marketing evolved from traditional advertising to a more inclusive, digitally-driven approach. This period saw the rise of social media influencers, the adoption of augmented reality […]
Are You Kenough? How Marketing to Men Has Changed
With the influx of younger generations, marketing to men has shifted from the stereotyped interests of sports and cars, to now requiring an understanding their diverse interests, lifestyles, and consumer behavior. Unlike traditional marketing strategies, today’s approach needs to be more nuanced and sophisticated. Learn how to sell to the new generation of men below! […]
What Women Want: Marketing Products to Women
Men might act like women speak a language they don’t understand, but marketing toward women is easier than ever with social media and online communities doing the work for you. Gone are the days of catalogs and department store ads, women are looking for products that enhance their life while aligning with their social platform. […]