2025 Influencer & UGC Pricing Trend: Rising Price Explained
As we step into 2025, one of the most striking changes in the digital marketing landscape has been the surge in pricing for both influencers and User-Generated Content (UGC). Between January 2024 and January 2025, the influencer marketing industry has seen significant inflation in rates, driven by increasing demand, platform algorithm shifts, and the rising […]
The Impact of Influencers on Marketing Trends
The role of social media influencers in marketing and consumer behavior has undergone a significant transformation. What began as an uncharted form of marketing, using popular individuals on emerging social media platforms, evolved into a multi-billion dollar industry spanning fashion, beauty, travel, and more. This article explores how influencers shape consumer behavior and the key […]