Getting clicks is easy. Turning those clicks into conversions? That’s where the magic happens.
A landing page isn’t just another web page; it’s the make-or-break moment of your digital funnel. Whether you’re running paid ads, email campaigns, or organic social, the landing page is where your audience decides if you’re worth their time (and their wallet).
At GreaterThan, we specialize in building landing pages that look amazing and perform even better. Here’s how to create one that converts:
1. Start with Strategy, Not Aesthetics
Before you start the design or write a headline, you need clarity on one thing: what action do you want visitors to take?
Every button, headline, and paragraph should point to that single goal. Too often, brands cram multiple CTAs or product options onto a landing page, hoping to appeal to everyone. Instead, narrow the focus.
A strong page starts with strategy, defining your unique selling proposition (USP), identifying your audience segment, and aligning messaging to their specific intent. A strategy-first process helps brands pinpoint what motivates their audience and design pages that move them from curiosity to commitment.
2. Copy That Converts: Clarity Beats Cleverness
Good copy doesn’t need to be flashy, it needs to be clear. The best-performing landing pages use concise headlines, short body text, and glanceable sections that highlight value quickly.
Begin every website and landing page by refining messaging first (your tagline, elevator pitch, and service descriptions) before any design work begins. This connects your copy with what users care about most: how you solve their problem.
When possible, use numbers or social proof above the fold Metrics like “4x ROI” or “Trusted by 500+ clients” build credibility and trust within seconds.
3. Design for Modern Viewers
A beautiful landing page isn’t necessarily a high-converting one. Modern users skim content fast on mobile, in between scrolls, or during micro-moments.
That’s why your design must be intuitive, accessible, and distraction-free. Key visual best practices:
- Keep CTAs above the fold
- Use whitespace strategically to guide attention
- Apply contrasting colors for buttons
- Use imagery that reinforces your message, not distracts from it
Craft intuitive layouts built for clarity and action. Our websites and landing pages are designed for both speed and readability, making every scroll feel effortless.
4. Conversion Optimization Is Not Optional
A landing page should evolve over time. Testing different headlines, visuals, and CTA placements helps identify what resonates with your audience.
Integrates conversion rate optimization (CRO) practices into every build, from A/B testing variants to integrating analytics and behavior tracking. Align the paid media and creative teams to ensure each landing page complements the campaign and maximizes ad spend.
Remember: A landing page isn’t done at launch—it’s alive. The brands that treat it as a living experiment are the ones that win big.
5. Speed, SEO, and Seamless Integration
Even the best design fails if your page takes forever to load. Research shows that every extra second of load time can reduce conversions by up to 20%, (Portent, 2022). That’s why all our websites and landing pages have a 90+ performance score on Google Pagespeed.
Integrating Google Analytics and Search Console from day one avoids the trouble of guessing what works, and provides readable measurements. Focus on attributes like on-page SEO, keyword alignment, and technical optimization to keep your landing page performing strong.
6. Make Every Click Count
Your landing page is the final stretch in your customer’s journey, don’t let it be the weakest link. The right blend of copy, design, and strategy can turn casual visitors into loyal customers.
At GreaterThan, we bring together data-driven strategy, high-performing design, and full production capabilities to create landing pages that convert clicks into measurable growth. From brand positioning to CRO testing, every detail is designed to move the needle.
Our Landing pages boast 90+ Google PageSpeed scores across desktop and mobile, with real-time analytics to make every dollar go further.
Ready to turn traffic into conversions? Schedule a free consultation with GreaterThan today.
