Skip to content 
Modern Care, Ancient Roots
Equilibrium Acupuncture had a clear mission: bring together the best of Eastern tradition and Western science to deliver real healing. But its digital presence didn’t reflect that harmony—or the results it consistently delivered in fertility, pain relief, and whole-person wellness. GreaterThan partnered with the practice to craft a visual identity and website that reflected its expertise, credibility, and calm authority—while helping attract the right patients and grow the practice.
Beauty with a Backstory
LT Optometry had a loyal client base and a strong reputation—but with the launch of their new med spa, LT Beauty, they needed a brand that could stand on its own while still feeling like part of the family. Their goals were clear: grow awareness, connect with new customers, upsell to existing patients, and carve out space in a crowded med spa market.
Designed for Dual Healing
New York Total Health was expanding rapidly—offering not just chiropractic care, but a full suite of integrative health services and a growing line of physician-grade supplements. To keep pace with this growth, they needed a digital presence that could do it all: drive online sales, convert new patients, and reflect the professionalism of a modern wellness brand. GreaterThan helped them build a seamless brand experience that delivered on every front.
Scale Smarter & More Efficiently
Lubin Pham + Caplin started as a three-person law firm with a bold vision: outmaneuver larger firms and claim market share fast. But with a limited budget and an urgent timeline, they needed more than ambition—they needed a strategic roadmap. GreaterThan helped them build a sharp, professional brand, a focused website, and a lean marketing plan designed to scale. Five years later, LPC had grown into a 35-person firm expanding into multiple states. They returned to us to help them level up—attracting higher-value clients, recruiting top talent, and elevating their presence to match their growth.
NYC Total Health
Mobile IV Drip
Equilibrium Acupuncture
LT Optometry
