Your story is unique. Your products and services are distinct. But what good does it do if your customers don’t know about it? We help you rise above the ordinary.
Many businesses waste ad dollars on the wrong customers. We help you give the right customers the right reason to buy.
Your customers are more alike than you think. Many share a similar path from research to comparison to purchase. We help you identify their journey so your marketing speaks to their needs every step of the way.
Your unfair advantage needs to come to life across every customer touchpoint. Our well-thought-out strategic plan converts interest into customers and advocates. Whether you are launching a new product or scaling existing operations, we will craft an integrated campaign across your owned, earned and paid channels.
SUCCESS STORIES
E-COMMERCE
As a new e-commerce startup in the competitive pet product space, Knead needed a proven formula to drive sales from Day 1. They want a partner with top-notch strategy and flawless execution across paid and organic social to ensure success right out of the gate.
LOCAL BUSINESS
Despite significant investment in Google and Yelp ads, Taste of Beauty remained a hidden gem in Orange County’s dining scene. They needed a bold strategy reset to capture sophisticated diners—without increasing their marketing budget.
PROFESSIONAL SERVICES
Lubin Pham + Caplin was a startup law firm of 3, aiming to compete with the big dogs in the category. With a limited budget and competing priorities, they needed a strategy to outsmart the competition without overspending them.
THE STRATEGIST
The Chief
THE STRATEGIST
I’ve spent over 15 years turning marketing chaos into clarity. From working on legendary brands like Nike to saving local businesses on the brink of closing their doors, I’ve seen it all—and solved it all.
Unlike most strategists who specialize in just one area, I’ve built my expertise from the ground up across every single marketing discipline: brand, creative, advertising, website, social, retail, experiential, CRM, and PR. This full-spectrum experience gives me an unfair advantage in navigating today’s complex marketing landscapes. I don’t just connect the dots. I create the roadmap.
Whether you’re stuck on where to focus your ad spend or unsure why your website isn’t converting, I bring actionable insights and clear plans to uncover your brand’s unfair advantage.
GET ANSWERS
Absolutely. A smart marketing strategy is crucial for small to medium-sized businesses looking to maximize impact. With limited budgets and competing priorities, this audit helps you cut waste, focus your resources, and get more bang for your buck.
You can share as much or as little as you’d like. We’re happy to evaluate your marketing presence from scratch, making this audit ideal for new acquisitions or businesses under new management.
Absolutely. To maximize the value of the session, we’d love to review any materials you can share, such as:
If possible, granting access to your Google or Meta ad accounts would also help us dive deeper into performance and opportunities.
Our Strategy Audit starts at $500. Have specific needs or a unique focus? We can customize the session to fit your goals. Designed to deliver exceptional value, this audit offers insights at a fraction of typical consulting rates.
Absolutely. You can focus on just one area to start. We recommend you begin with a brand positioning exercise to improve your overall messaging and marketing effectiveness. We can expand the strategy as your business grows.
You’ll receive a comprehensive marketing strategy deck with your brand positioning, audience personas, campaign plans, and a clear execution roadmap. If you start with just brand positioning, you will receive a brand playbook that outlines foundational elements like elevator pitch and key messages.
A marketing strategy project can last anywhere from one week to six months, depending on its complexity, method needed, and number of stakeholders involved. We have worked with nimble startup teams and international corporations. Our workflow and collaboration style will adapt to fit your organizational needs and project timeline.
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