SUCCESS STORIES
CaliscapesOC is a high-end landscape design and construction company based in Orange County with a clear mission: redefine what luxury landscaping looks like in Southern California—without relying on a pool. To grow their business and stand out from the crowd, they needed a distinct brand, a strong digital presence, and a long-term strategy to drive high-quality leads. GreaterThan delivered all three.
Construction
THE STRATEGY
We started with a brand workshop to clarify what made CaliscapesOC different: modern, luxury landscapes grounded in deep horticultural expertise—and a focus on design-forward outdoor living without the need for a pool. We crafted messaging and content that reflected their elevated aesthetic while educating homeowners on drought-conscious, plant-first landscaping.
To capture long-term, high-intent traffic, we built a robust SEO strategy focused on educational content—covering topics like native plants, eco-conscious design, and modern landscaping costs. This positioned CaliscapesOC as both a design leader and a trusted expert in the SoCal landscape space.
COMPANY WEBSITE
We designed a modern, editorial-style website that made CaliscapesOC’s work the hero. Through sweeping visuals, clean layouts, and strategically placed CTAs, the site conveyed premium quality while making it easy for prospective clients to explore services and submit project inquiries. The entire site was built with SEO in mind, from copy structure to page hierarchy—ensuring strong visibility and long-term value.
Plant Database Website
To further differentiate the brand and provide real value to visitors, we built a standalone plant database site—spotlighting native, eco-friendly, and modern plants suitable for Southern California’s climate. Every plant featured expert horticultural insights and high-quality imagery. This tool didn’t just drive traffic—it established CaliscapesOC as a true thought leader in the space.
Social Media
We curated a premium social presence with high-quality photos, modern design inspiration, and educational content. Each post reinforced the brand’s elevated aesthetic while showing real projects and real results. Content was built around design walkthroughs, before-and-after shots, and helpful tips—positioning the brand as aspirational yet attainable.
Blog Content
Our long-form blog strategy focused on what local homeowners actually search for: plant recommendations, drought-friendly tips, landscaping cost breakdowns, and design inspiration. We translated CaliscapesOC’s deep horticultural expertise into approachable, SEO-rich content designed to build trust and rank well.
THE HIGHLIGHTS
