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From Clicks to Conversions: Building High-Performing Landing Pages
Getting clicks is easy. Turning those clicks into conversions? That’s where the magic happens.
A landing page isn’t just another web page; it’s the make-or-break moment of your digital funnel. Whether you’re running paid ads, email campaigns, or organic social, the landing page is where your audience decides if you’re worth their time (and their wallet).
At GreaterThan, we specialize in building landing pages that look amazing and perform even better. Here’s how to create one that converts:
5 Reasons Your Ads Aren’t Working—and How to Fix Them
You’ve launched campaigns, boosted posts, and maybe even paid for professional creative. But the numbers? Underwhelming.
If you’ve ever stared at your analytics wondering, *“Why isn’t this converting?”*— you’re not alone.
At GreaterThan, we’ve seen it all. After years of rescuing underperforming ad accounts, we’ve identified the five most common reasons your ads fail and, more importantly, how to fix them.
How to Turn UGC into High-Converting Ads
User-generated content (UGC) is one of the most effective tools in modern marketing—when it’s done right. The key to successful UGC isn’t just reposting a fan video or adding a trendy sound. It’s about turning real, relatable content into paid social ads that convert.
Pioneering Marketing Campaigns: A Look at the Most Famous from 1900-1980
The first eighty years of the twentieth century were a time of tremendous innovation in marketing and advertising. As the century progressed, companies increasingly harnessed the power of mass media to reach wider audiences. From catchy jingles to memorable slogans and groundbreaking ideas, these early campaigns set the stage for modern marketing practices. Here’s a […]
