Pioneering Marketing Campaigns: A Look at the Most Famous from 1900-1980
The first eighty years of the twentieth century were a time of tremendous innovation in marketing and advertising. As the century progressed, companies increasingly harnessed the power of mass media to reach wider audiences. From catchy jingles to memorable slogans and groundbreaking ideas, these early campaigns set the stage for modern marketing practices. Here’s a […]
The Evolution of Makeup Marketing: Trends and Transformations from 2010 to 2024
The makeup industry has undergone significant transformations over the past decade and a half, driven by shifts in consumer behavior, technological advancements, and societal changes. From 2010 to 2024, makeup marketing evolved from traditional advertising to a more inclusive, digitally-driven approach. This period saw the rise of social media influencers, the adoption of augmented reality […]
The Impact of Influencers on Marketing Trends
The role of social media influencers in marketing and consumer behavior has undergone a significant transformation. What began as an uncharted form of marketing, using popular individuals on emerging social media platforms, evolved into a multi-billion dollar industry spanning fashion, beauty, travel, and more. This article explores how influencers shape consumer behavior and the key […]
Are You Kenough? How Marketing to Men Has Changed
With the influx of younger generations, marketing to men has shifted from the stereotyped interests of sports and cars, to now requiring an understanding their diverse interests, lifestyles, and consumer behavior. Unlike traditional marketing strategies, today’s approach needs to be more nuanced and sophisticated. Learn how to sell to the new generation of men below! […]
What Women Want: Marketing Products to Women
Men might act like women speak a language they don’t understand, but marketing toward women is easier than ever with social media and online communities doing the work for you. Gone are the days of catalogs and department store ads, women are looking for products that enhance their life while aligning with their social platform. […]
Why TikTok Isn’t the Answer: Guide to Social Media Platforms
Since the TikTok boom of 2020, every brand believes that it’s the marketing answer to their prayers. Given the swift rise and large audience numbers, it’s easy to assume that if you make content on TikTok, you’ll easily sell whatever you want. However, there’s more to this miracle platform than what meets the eye. Except […]