Why Social Media Engagement Is Down (And How to Fix It)
If you’ve noticed fewer likes, comments, and shares on your posts lately, you’re not alone. Brands across industries are grappling with a significant decline in social media engagement. Algorithms have changed, user behavior is shifting, and businesses are struggling to keep up.
We understand how discouraging this can be. But here’s the good news: declining engagement isn’t the end—it’s a wake-up call. With the right strategies, you can not only recover but also strengthen your brand’s connection with your audience.
Let’s dive into why engagement is down and, more importantly, what you can do about it.
Social Proof Sells: Boost Your Brand with Reviews and UGC
If you’ve ever picked a restaurant based on glowing reviews or bought a product because a friend raved about it, you’ve experienced the power of social proof. In a world flooded with marketing messages, authentic customer voices are what break through the noise.
It is important to harness this power to turn your satisfied customers into your best marketers. Let’s dive into how to leverage reviews, testimonials, and user-generated content (UGC) to build trust and drive conversions.
The Truth About Going Viral: Why Growth Matters More
We know data is overwhelming. Dashboards. Reports. Graphs. It can all start to feel like you need a PhD just to understand if your latest campaign was a win or a flop. But not all metrics are created equal. At GreaterThan, we help our clients stop chasing vanity stats and start focusing on what truly moves the needle.
In this blog, we’re cutting through the clutter and showing you which 5 marketing metrics are worth your attention—and which 3 you can leave behind.
Why Your Brand Needs an Organic Marketing Strategy Now
If your business is leaning 100% on paid ads for growth, we’ve got some tough love for you: you’re renting attention—not owning it. At GreaterThan, we’ve seen this story play out too many times. Brands come to us in a panic. Their ad spend is climbing, their return is shrinking, and every month feels like a high-stakes gamble with Facebook or Google.
Here’s the truth: paid ads are a tool, not a strategy. And if you’re serious about long-term growth, you need something deeper. Something sustainable. Something real.
Riding the Meme Wave: Using Trends to Engage and Convert
In the fast-paced world of digital marketing, staying relevant means tapping into cultural phenomena as they happen. One of the most potent tools for engagement? Memes. These bite-sized, humorous, and highly shareable pieces of content have transcended social media trends to become a universal language of the internet. But how can brands effectively use memes to engage and convert their audience? Let’s dive in.
Wicked: The Newest Social Media Sensation
For the last two months, Wicked, the movie adaptation of the beloved Broadway musical, has dominated social media. Heartfelt press tour moments and fan-made memes sparked seemingly endless creativity online. Beginning with the emotional interviews featuring Ariana Grande and Cynthia Erivo, these moments evolved into viral trends like the “holding space” meme. With the recent release to streaming, trends have resurfaced again as viewers revisit the film through a deeper lens. Let’s take a closer look at how Wicked became a social media sensation and why these trends are more than just fleeting moments.
2025 Influencer & UGC Pricing Trend: Rising Price Explained
As we step into 2025, one of the most striking changes in the digital marketing landscape has been the surge in pricing for both influencers and User-Generated Content (UGC). Between January 2024 and January 2025, the influencer marketing industry has seen significant inflation in rates, driven by increasing demand, platform algorithm shifts, and the rising […]
The Evolution of Makeup Marketing: Trends and Transformations from 2010 to 2024
The makeup industry has undergone significant transformations over the past decade and a half, driven by shifts in consumer behavior, technological advancements, and societal changes. From 2010 to 2024, makeup marketing evolved from traditional advertising to a more inclusive, digitally-driven approach. This period saw the rise of social media influencers, the adoption of augmented reality […]
The Impact of Influencers on Marketing Trends
The role of social media influencers in marketing and consumer behavior has undergone a significant transformation. What began as an uncharted form of marketing, using popular individuals on emerging social media platforms, evolved into a multi-billion dollar industry spanning fashion, beauty, travel, and more. This article explores how influencers shape consumer behavior and the key […]
Are You Kenough? How Marketing to Men Has Changed
With the influx of younger generations, marketing to men has shifted from the stereotyped interests of sports and cars, to now requiring an understanding their diverse interests, lifestyles, and consumer behavior. Unlike traditional marketing strategies, today’s approach needs to be more nuanced and sophisticated. Learn how to sell to the new generation of men below! […]