Before You Launch Ads: What Scaling Businesses Must Prepare
Thinking about running Meta or Google ads? Smart move. But before we take your campaign live, your business needs to be ready for the incoming traffic.
At GreaterThan, we help businesses grow fast, and sustainably. But ads alone won’t scale you. Operations, follow-up, and in-house processes close the deal.
5 Marketing Metrics That Actually Matter
We know data is overwhelming. Dashboards. Reports. Graphs. It can all start to feel like you need a PhD just to understand if your latest campaign was a win or a flop. But not all metrics are created equal. At GreaterThan, we help our clients stop chasing vanity stats and start focusing on what truly moves the needle.
In this blog, we’re cutting through the clutter and showing you which 5 marketing metrics are worth your attention—and which 3 you can leave behind.
Color Is Strategy: How Color Impacts Brand Success
At GreaterThan, we know color isn’t just about looking pretty. It’s a strategic decision that can make or break how your brand is perceived, remembered, and trusted. From influencing emotions to driving conversions, your brand’s color palette works harder than you think, and it should be treated like the business asset it is.
Why Your Brand Needs an Organic Marketing Strategy Now
If your business is leaning 100% on paid ads for growth, we’ve got some tough love for you: you’re renting attention—not owning it. At GreaterThan, we’ve seen this story play out too many times. Brands come to us in a panic. Their ad spend is climbing, their return is shrinking, and every month feels like a high-stakes gamble with Facebook or Google.
Here’s the truth: paid ads are a tool, not a strategy. And if you’re serious about long-term growth, you need something deeper. Something sustainable. Something real.
Riding the Meme Wave: Using Trends to Engage and Convert
In the fast-paced world of digital marketing, staying relevant means tapping into cultural phenomena as they happen. One of the most potent tools for engagement? Memes. These bite-sized, humorous, and highly shareable pieces of content have transcended social media trends to become a universal language of the internet. But how can brands effectively use memes to engage and convert their audience? Let’s dive in.
Wicked: The Newest Social Media Sensation
For the last two months, Wicked, the movie adaptation of the beloved Broadway musical, has dominated social media. Heartfelt press tour moments and fan-made memes sparked seemingly endless creativity online. Beginning with the emotional interviews featuring Ariana Grande and Cynthia Erivo, these moments evolved into viral trends like the “holding space” meme. With the recent release to streaming, trends have resurfaced again as viewers revisit the film through a deeper lens. Let’s take a closer look at how Wicked became a social media sensation and why these trends are more than just fleeting moments.
2025 Influencer & UGC Pricing Trend: Rising Price Explained
As we step into 2025, one of the most striking changes in the digital marketing landscape has been the surge in pricing for both influencers and User-Generated Content (UGC). Between January 2024 and January 2025, the influencer marketing industry has seen significant inflation in rates, driven by increasing demand, platform algorithm shifts, and the rising […]
Pioneering Marketing Campaigns: A Look at the Most Famous from 1900-1980
The first eighty years of the twentieth century were a time of tremendous innovation in marketing and advertising. As the century progressed, companies increasingly harnessed the power of mass media to reach wider audiences. From catchy jingles to memorable slogans and groundbreaking ideas, these early campaigns set the stage for modern marketing practices. Here’s a […]
The Evolution of Makeup Marketing: Trends and Transformations from 2010 to 2024
The makeup industry has undergone significant transformations over the past decade and a half, driven by shifts in consumer behavior, technological advancements, and societal changes. From 2010 to 2024, makeup marketing evolved from traditional advertising to a more inclusive, digitally-driven approach. This period saw the rise of social media influencers, the adoption of augmented reality […]
The Impact of Influencers on Marketing Trends
The role of social media influencers in marketing and consumer behavior has undergone a significant transformation. What began as an uncharted form of marketing, using popular individuals on emerging social media platforms, evolved into a multi-billion dollar industry spanning fashion, beauty, travel, and more. This article explores how influencers shape consumer behavior and the key […]