The Limitations of AI in Digital Marketing
AI might be the hottest tool in marketing, but let’s be clear: it’s not a miracle solution.
At GreaterThan, we’ve seen brands automate everything and end up with copy that feels cold, visuals that miss the mark, and campaigns that don’t convert. Why? Because AI has real limits.
While it’s revolutionized the way marketers work, it can’t replace the most critical parts of a strong marketing strategy: originality, empathy, context, and ethics.
If you’re betting big on AI, here’s what you need to know before letting it take the wheel.
How AI Is Transforming Digital Marketing Today
If you’re still treating AI like a “future” trend, it’s time for a reality check: AI is already reshaping digital marketing in real-time, and brands that don’t adapt risk falling behind.
This doesn’t mean letting the machines take over. At GreaterThan, we help brands use AI strategically, as a tool to create deeper connections, sharper messaging, and smarter campaigns.
From personalization to content creation, here’s how AI is being used right now in digital marketing and why it’s changing everything.
AI vs Algorithms: What Every Brand Should Know
AI is everywhere. Everyone is talking about how it will affect our work and daily lives. However, you’re missing a huge part of the conversation if you’re still using “AI” and “algorithms” interchangeably, and possibly making misinformed marketing decisions.
At GreaterThan, we get asked about AI all the time. One of the first things we do is clarify the difference between the tools you’re using (algorithms) and the tools that are changing the way you work (AI). They’re not the same and understanding how they interact is key to building smarter digital campaigns.
Let’s break it down.
Before You Launch Ads: What Scaling Businesses Must Prepare
Thinking about running Meta or Google ads? Smart move. But before we take your campaign live, your business needs to be ready for the incoming traffic.
At GreaterThan, we help businesses grow fast, and sustainably. But ads alone won’t scale you. Operations, follow-up, and in-house processes close the deal.
5 Marketing Metrics That Actually Matter
We know data is overwhelming. Dashboards. Reports. Graphs. It can all start to feel like you need a PhD just to understand if your latest campaign was a win or a flop. But not all metrics are created equal. At GreaterThan, we help our clients stop chasing vanity stats and start focusing on what truly moves the needle.
In this blog, we’re cutting through the clutter and showing you which 5 marketing metrics are worth your attention—and which 3 you can leave behind.
Color Is Strategy: How Color Impacts Brand Success
At GreaterThan, we know color isn’t just about looking pretty. It’s a strategic decision that can make or break how your brand is perceived, remembered, and trusted. From influencing emotions to driving conversions, your brand’s color palette works harder than you think, and it should be treated like the business asset it is.
Why Your Brand Needs an Organic Marketing Strategy Now
If your business is leaning 100% on paid ads for growth, we’ve got some tough love for you: you’re renting attention—not owning it. At GreaterThan, we’ve seen this story play out too many times. Brands come to us in a panic. Their ad spend is climbing, their return is shrinking, and every month feels like a high-stakes gamble with Facebook or Google.
Here’s the truth: paid ads are a tool, not a strategy. And if you’re serious about long-term growth, you need something deeper. Something sustainable. Something real.
Riding the Meme Wave: Using Trends to Engage and Convert
In the fast-paced world of digital marketing, staying relevant means tapping into cultural phenomena as they happen. One of the most potent tools for engagement? Memes. These bite-sized, humorous, and highly shareable pieces of content have transcended social media trends to become a universal language of the internet. But how can brands effectively use memes to engage and convert their audience? Let’s dive in.
Wicked: The Newest Social Media Sensation
For the last two months, Wicked, the movie adaptation of the beloved Broadway musical, has dominated social media. Heartfelt press tour moments and fan-made memes sparked seemingly endless creativity online. Beginning with the emotional interviews featuring Ariana Grande and Cynthia Erivo, these moments evolved into viral trends like the “holding space” meme. With the recent release to streaming, trends have resurfaced again as viewers revisit the film through a deeper lens. Let’s take a closer look at how Wicked became a social media sensation and why these trends are more than just fleeting moments.
2025 Influencer & UGC Pricing Trend: Rising Price Explained
As we step into 2025, one of the most striking changes in the digital marketing landscape has been the surge in pricing for both influencers and User-Generated Content (UGC). Between January 2024 and January 2025, the influencer marketing industry has seen significant inflation in rates, driven by increasing demand, platform algorithm shifts, and the rising […]