What Women Want: Marketing Products to Women
Men might act like women speak a language they don’t understand, but marketing toward women is easier than ever with social media and online communities doing the work for you. Gone are the days of catalogs and department store ads, women are looking for products that enhance their life while aligning with their social platform. […]
Why TikTok Isn’t the Answer: Guide to Social Media Platforms
Since the TikTok boom of 2020, every brand believes that it’s the marketing answer to their prayers. Given the swift rise and large audience numbers, it’s easy to assume that if you make content on TikTok, you’ll easily sell whatever you want. However, there’s more to this miracle platform than what meets the eye. Except […]