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The Evolution of Makeup Marketing: Trends and Transformations from 2010 to 2024
The makeup industry has undergone significant transformations over the past decade and a half, driven by shifts in consumer behavior, technological advancements, and societal changes. From 2010 to 2024, makeup marketing evolved from traditional advertising to a more inclusive, digitally-driven approach. This period saw the rise of social media influencers, the adoption of augmented reality […]
The Impact of Influencers on Marketing Trends
The role of social media influencers in marketing and consumer behavior has undergone a significant transformation. What began as an uncharted form of marketing, using popular individuals on emerging social media platforms, evolved into a multi-billion dollar industry spanning fashion, beauty, travel, and more. This article explores how influencers shape consumer behavior and the key […]
