SUCCESS STORIES
Despite having unique menus and a beautiful venue, Taste of Beauty struggled to attract customers and be discovered. They needed a brand and social media overhaul to increase reservations and revenues.
Food & Services
Fountain Valley, CA
THE CHALLENGE
Asian vegetarian restaurants have an unfortunate reputation of being synonymous with affordable casual dining. Since Taste of Beauty offers plant-based tasting courses, we shifted their positioning to connect with a more affluent and sophisticated audience segment: foodies and climate-conscious dieters. The shift also tapped into Southern California’s vibrant fine dining scene and luxury culture, giving us a fertile base for content creation and media exposure.
THE SOLUTION
We deployed a two-pronged strategy to revitalize Taste of Beauty’s social media presence and content generation. Firstly, we implemented a channel strategy to focus on Instagram and Meta. By optimizing Taste of Beauty’s profiles on these platforms, we ensured they were primed to reach a wider customer base and facilitated the reservation process directly through social media.
Secondly, we crafted a consistent brand look and feel, aligning the visual storytelling with Taste of Beauty’s unique dining experience. Through carefully managed photoshoots and videoshoots, our content strategy not only communicated the brand’s essence to customers effectively but also leveraged the platforms’ algorithms to enhance Taste of Beauty’s visibility and engagement online significantly.
THE RESULTS
We revamped Taste of Beauty’s social presence, unifying brand identity by reflecting the new website onto social media platforms. With these updates, a strategic posting schedule, and consistent visuals and messaging, we expanded Taste of Beauty’s reach beyond existing followers. Additionally, maintaining cross-platform integration created a better user experience for both new and repeat customers.
This approach resulted in increased reservations and positive customer engagement, reflecting a seamless brand experience across all platforms.
SOLID FIVE STARS
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