5.0 · Google Reviews

Premium pet brands:Make this Q4 your biggest ever

We build the marketing system behind 60% revenue growth at 6 to 20x ROAS, and we start building it in summer.

Book an Audit
Free 60-minute Q4 readiness audit
Voilà holiday gifting ad, last call to gift Voilà Voilà Guess Who's Back campaign ad Voilà New Drop product ad The Knead difference social post Voilà back in turquoise ad Voilà ad for cheese and bacon fans Voilà find your fit Instagram content Knead cutest test social creative Voilà purple pouch Instagram post Pet parents with labradoodles and Voilà gear
Real work for premium pet brands
The Problem

Why typical marketing fails premium pet brands

Last Q4, did you grow or did you discount? In a tightening economy that question gets sharper, because doubt defaults to cheap. Here's what's actually happening.

01

Claims are dead in pet

"Vet-approved" and "human-grade" have been claimed by so much junk that pet parents stopped listening. Your honest words look identical to the fake ones.

02

Your best witness can't talk

The pet feels your quality every day. The person paying can't feel it through a phone, and the dog can't tell them.

03

So Q4 becomes a discount war

When nothing on the screen proves you're better, shoppers default to cheap, especially when money feels tight. You end up buying your own holiday sales with margin you can't spare.

The Playbook

The premium pet playbook

This is our playbook on how brands beat peak season without bigger budgets. Now yours to steal for free.

01

Affluent pet parents pay for feelings

Specs and ingredient panels don't move them. Find the one feeling your product gives a pet parent that no knockoff can fake. The pride of choosing the best, the relief of a problem gone. Then prove that feeling on every channel they touch.

Brand creative built around the owner's feeling Lifestyle product photography
02

Turn social into a checkout

Tag every product and open the storefront inside the feed. Wire automated DMs into Klaviyo and your Shop, so questions get answered, offers get delivered, and fans get a reason to buy sooner and more often. Keep the community warm between purchases. Social should ring the register without anyone leaving the app.

+311% engagement, 1.24M views
Shoppable social post Social content driving purchases
03

Make your digital store a magnet

Remember when holiday shopping felt like an outing? Store windows dressed for the season, gifts wrapped, someone helping you choose. Give your digital store that same magic: seasonal takeovers, guided product finders, playful touches that make buying feel like unwrapping. Shoppers who enjoy the visit spend more and come back.

+51% purchases with CPA down
Ecommerce storefront on laptop and phone Holiday gifting takeover creative
04

Build a layered content engine

A steady content supply beats one big shoot. Layer it: real customers and their pets, branded shoots, trend-riding posts, all built like Lego so every piece works across channels. Use AI to scale a single product photo into lifestyle and UGC-style assets that still look like your brand. Plan it once and the engine feeds your ads, feed, and site all season.

Reels 5 to 52 per month, views up 300%
Branded campaign creative UGC-style content
05

Borrow reach from aligned brands

Team up with brands that share your values and your customer without competing for the same wallet. Co-host giveaways to pool audiences, so each brand reaches a warm, pre-qualified list for a fraction of the usual cost. Swap email lists and keep the conversation going after the prize is claimed.

Co-hosted brand partnership giveaway
Watch It Work

Watch a record Q4 get built

They're systems under pressure. For Voilà's biggest Q4 in history, we rebuilt every piece for the season. A holiday Shopify experience that wins attention before discounts do. Product pages tuned for urgency and trust. Creators who cut through the loudest weeks of the year. Gift-intent search and email that converts instead of announces. Watch how it came together.

Proof > Promises

Results from brands like yours

Pet Ecommerce
Voilà! Pets

Premium pet gear up against legacy brands with far more budget. We built proof into every channel, so content fed social, social fed the site, and partnerships extended reach the budget couldn't. Then we pressure-tested it all in Q4 and delivered their biggest holiday season ever.

60%
YoY revenue growth
6-20x
Return on ad spend
51%
Purchase lift, CPA down
See the work →
Pet Ecommerce
Knead

A premium cat bed launched into a category drowning in cheap lookalikes. We built belief before we asked for the sale, through creators cats actually love and humor pet parents actually share. Followers grew 2,065% in six months, for a brand nobody had heard of.

4.7x
ROAS from launch
7.2x
Influencer ROI
22%
Sales from organic social
See the work →
The Audit

Q4 is won in summer

The brands that win November start fixing their marketing now. This 60-minute Q4 readiness audit studies your store, ads, social, and email before the call. You leave knowing exactly where shoppers stop believing and what to fix before peak season.

Now
▲ You are here

The Audit

Find where your marketing leaks before it costs you the season.

August

The Framework

Map what makes you worth more and how to prove it.

Sep – Oct

The Build

Site, creative, ads, and email rebuilt for the season.

Nov – Dec

Peak Season

Every channel working together when it matters most.

Angel Xie, Founder of GreaterThan

An hour with someone who's done it at the top

Angel Xie The Chief

Angel spent fifteen years leading marketing at Nike, Hyundai, and Comcast, across brand, creative, advertising, web, social, content, and CRM. Where most strategists know one channel, she sees how the whole system connects and where it breaks, which is exactly what an hour is worth when you're trying to find what's wrong.

Nike Hyundai Toyota Chick-fil-A Got Milk Comcast

Book an Audit

Not a sales pitch. No credit card, no commitment.

FAQ

Before you book

What happens in the free audit?

Sixty minutes with Angel. Before the call we study your store, ads, social, and email. You leave with the fixes that matter most before Q4, ranked by impact, whether you work with us or not.

What's the catch?

There isn't one. The audit is how we prove we're worth hiring. Some brands become clients. Every brand keeps the findings.

Is there still time to be ready for Q4?

Yes, if you start now. Audit this month, strategy in August, build through October. Every week you wait, one more fix misses the season.

We already have an agency or in-house team.

Good. The audit works as a second opinion before peak. We'll tell you what's working and what to keep, not just what to change.

Do you only work with pet brands?

We work with premium ecommerce brands that have real depth in design, materials, or formula. Pet is where this page focuses because we've proven it there, with Voilà! Pets and Knead.

What does it cost if we move forward?

The audit is free. If it uncovers work worth doing, we scope a fixed-fee strategy first, then build only what the strategy calls for. You'll know every number before you commit to anything.

Book an Audit