Skip to content SUCCESS STORIES
Voilà Pets started with a brilliant—but niche—idea: a thoughtfully designed treat pouch built for professional dog trainers. The challenge? Most consumers didn’t even know they needed a premium pouch. To scale, the brand had to break out of the trainer-only market, connect with a broader audience, and stand out in a category with no clear leader. With GreaterThan’s help, Voila expanded its customer base, elevated its brand voice, and launched a creative engine that made the pouch irresistible to pet parents, hobbyists, and design lovers alike.
E-Commerce
SOLID FIVE STARS
THE STRATEGY
Voilà Pets wasn’t just selling a pouch—they were redefining what treat-carrying could look like. But first, we had to shift the story.
We repositioned Voila from a niche utility product to an object of desire: smart, stylish, and gift-worthy. Our approach blended fashion-world aesthetics with pet-world practicality, making the pouch irresistible to more than just pro trainers.
Website
We treated the Voilà website like the flagship store of a luxury brand. Each product page was redesigned with advanced CRO tactics typically reserved for top-tier eCommerce brands. The experience now blends product education, visual storytelling, and seamless UX—built to convert both curious shoppers and repeat buyers.
Social & Google Ads
We reimagined Voilà’s paid social creative to look more like a fashion ad than a pet product. Punchy colors, high-contrast visuals, and short-form video made the treat pouch feel like a statement piece. We expanded the brand’s reach with a restructured campaign approach—segmenting by size and use case to avoid audience cannibalization, and testing creative themes to see what clicked. We also repurposed influencer and UGC content into polished, conversion-optimized ads—building trust through social proof while maintaining the brand’s elevated aesthetic.
Organic Social
Voilà’s social feed became a playground for premium pet parents—where good design meets good dogs. We tapped into the community’s appetite for aesthetic content by showcasing color-coordinated pouches, treat organization hacks, and flat lays that looked like luxury accessories. Instead of training tips, we leaned into lifestyle moments—brunches, hikes, farmers markets—with captions that sparked conversation, not just instruction.
Influencers & UGC
We helped Voilà move beyond the “trainer tool” box. Instead of the usual pros in polos, we tapped fashion-forward pet parents, homemade treat creators, and stylish influencers who just happened to have great taste and great dogs. From “what’s in my pouch” videos to matching-your-pouch outfits, every post turned function into fashion. These creators didn’t just endorse—they styled, used, and obsessed. And their audiences followed.
THE HIGHLIGHTS
