SUCCESS STORIES
Management One had a clear goal: improve Meta ad performance and attract better leads. But to do that, they needed sharper messaging, better creative, and landing pages built to convert. GreaterThan stepped in to help them clarify what made M1 different—and bring it to life with smarter, more effective digital campaigns.
SaaS
THE STRATEGY
We started with a messaging workshop to nail M1’s value proposition and differentiation. No more vague promises—we built messaging that clearly communicated what the software does, who it’s for, and why it works. From there, we elevated the creative: swapping talking heads and stock clips for animated product visuals that actually showed how M1 helps retailers thrive.
SOCIAL ADS
We rebuilt the ad strategy around clarity, trust, and storytelling. First, we introduced bold static ads that hit directly on what M1 is and the problems it solves—helping retailers make better inventory decisions with real-time data. These straightforward, pain point–driven ads established the foundation for better awareness.
Then we leaned into success stories. With limited footage, we used AI to generate branded testimonial-style content and highlight real results from real clients. The creative felt personal, fast-moving, and distinctly M1. We also worked hand-in-hand with the client to mitigate spam issues—cleaning up lead quality while keeping performance strong.
Landing Page
To turn better clicks into better conversions, we designed conversion-first landing pages that built instant credibility. Every element was crafted with intent: strong social proof, CRO best practices, and visual treatments that aligned with M1’s brand. Instead of generic feature lists, we led with real-world success stories, partner logos, and testimonials that built instant credibility. The layout was clean, mobile-optimized, and designed to guide the eye toward a clear CTA.
THE HIGHLIGHTS
