Content Generation Success Story

Food & Services case Study

Social Content

Overview

From scrolls to sales:
Content that Converts

Despite serving visually stunning dishes and actively posting, Taste of Beauty struggled to generate traffic from their social media channels. In a world where many restaurants are getting most of the traffic from Instagram, Taste of Beauty desperately needed a social media overhaul and content strategy to capture the foodies on social media.

Within two months after GreaterThan took over content generation and social media management, Taste of Beauty started to experience increased reservations, brand awareness, and content engagement.

Increased Reach

+ 0 %

Content Engagement

+ 0 %

Reels' Engagement Rate

+ 0 %

Strategy

Dual Strategy
for Social Success

We deployed a two-pronged strategy to revitalize Taste of Beauty’s social media presence and content generation. Firstly, we implemented a channel strategy to focus on Instagram and Meta. By optimizing Taste of Beauty’s profiles on these platforms, we ensured they were primed to reach a wider customer base and facilitated the reservation process directly through social media. Secondly, we crafted a consistent brand look and feel, aligning the visual storytelling with Taste of Beauty’s unique dining experience. Through carefully managed photoshoots and videoshoots, our content strategy not only communicated the brand’s essence to customers effectively but also leveraged the platforms’ algorithms to enhance Taste of Beauty’s visibility and engagement online significantly.

Social Profile Optimization

We revamped Taste of Beauty’s social presence, unifying brand identity by reflecting the new website onto social media platforms. With these updates, a strategic posting schedule, and consistent visuals and messaging, we expanded Taste of Beauty’s reach beyond existing followers. Additionally, maintaining cross-platform integration created a better user experience for both new and repeat customers.

This approach resulted in increased reservations and positive customer engagement, reflecting a seamless brand experience across all platforms.

Accounts Reached

+ 0 %

Non-Followers

+ 0 %

Total Impressions

+ 0 %

Content For Engagement

High quality content significantly boosted Taste of Beauty’s success, attracting a larger audience and driving higher engagement rates. Through captivating visuals and compelling captions, these posts effectively communicated brand identity, resonating with target audiences on a deeper level. Our hashtag strategy increased content visibility among non-followers. As a result, Taste of Beauty witnessed a notable increase in brand awareness and impressions left by new followers.

Content Engagement

+ 0 %

Comments

+ 0 %

Likes

+ 0 %

Content partnerships

Strategic partnerships with media outlets and influencers extended Taste of Beauty’s exposure, tapping into the credibility of trusted voices to enhance brand perception. As a result of heightened visibility, Taste of Beauty experienced a substantial surge in reservations and positive reviews, solidifying their position in the spotlight of culinary excellence.

Lei Shi

Executive Director

As a culture brand, our goal has been to demonstrate the depth and stories behind our food. GreaterThan was the first agency to nail that content strategy with striking results. We are finally able to convey the thinking behind each dish and the complex brand story that drives everything we do. Angel’s team demonstrated a rich understanding of the social platforms that allowed more people to try our restaurant and hear our stories.

HOW WE ACCELERATED TASTE OF BEAUTY'S REVENUE GROWTH

Expand Your Reach through Content

If you are interested in strategic ways to grow your social media presence, we are here to help.

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