Overview
A Strategic pivot toward faster Revenue Increase
After a successful brand transformation, Taste of Beauty needed to attract a more sophisticated clientele who appreciated Michelin-level tasting courses. Despite significant investment in pay-per-click ads on Google and Yelp previously, budget diners were often mismatched to the elevated dining experience. We recommended a pivot in their marketing strategy to expedite the necessary revenue increase.
- Location-Based Business
- 8-Weeks Timeline
- Growth Acceleration
- Review Site Optimization
- Simplified Reservation
- Influencer Outreach
- New Services Launched
- Events Participation
- PR Collaboration
Strategy
to laser-focused
Recognizing the need for a strategic shift, we advised Taste of Beauty to halt ad spend, diverting funds toward PR efforts and engaging with local events. This aligned the restaurant with genuine food enthusiasts and climate-conscious diners.
In addition, we recommended new services during off-hours to open up additional revenue streams. We developed the frameworks and marketing materials, making it easy for Taste of Beauty to launch these services. These additions showcased the restaurant’s versatility and commitment to unparalleled culinary experiences.
Review Sites Optimization
- Yelp
- Google Business
- OpenTable
- TripAdvisor
Like most location-based businesses, review sites are the primary discovery channel for new customers. We carefully optimized the business profiles across all four major review sites for Taste of Beauty. The algorithm behind these sites was complex, but once configured correctly, they became significantly more effective in driving organic leads with a much higher conversion rate.
- Keywords Selection
- Reservation Integration
- Business Highlights
- Business Amenities
- Review Management
- Photo Selection
Local Events & Media Relations
We identified participation in Orange County Restaurant Week as a low-hanging fruit, given its perfect target audience and timing. With foodies as the event’s sole audience, Taste of Beauty enjoyed a +152% reservation increase compared to the same week in the prior year.
In addition, the participation gave Taste of Beauty’s PR partner, the ACE Agency, a perfect angle when pitching media coverage. The restaurant went from a nobody to a highlighted restaurant on Los Angeles’ most-watched TV station. Going forward, the segment on KTLA.com will continue to drive 8 million unique users every month. We also worked closely with well-known influencers like Cuisine and Travel, as well as OC Restaurant Week, for content collaboration.
New Services Launched
To maximize Taste of Beauty’s venue beyond traditional dinner hours, we proposed introducing new services to convert the business’ quiet hours into periods of productivity and profit. We launched an afternoon tea experience, private events, and gift card purchases.
For all three services, we developed service frameworks, reservation systems, pricing structures, and marketing materials. We did the heavy lifting – so Taste of Beauty can launch them quickly with minimum effort.
When GreaterThan recommended turning off our advertising budget, I was skeptical. No one would ever suggest that. Our guests and reservations have doubled in a mere two months since Angel started working with us. Thanks to GreaterThan, our biggest challenge quickly shifted to hiring and talent retention just to catch up to the fast-increasing diners.
How we transformed
Taste of Beauty's
Brand Identity
If you are interested in strategic and unconventional ways to accelerate your growth, we are here to help.
Schedule your consultation now.