SUCCESS STORIES
Mobile IV Drip operates in a competitive, fast-evolving wellness category—with fragmented competition across markets and a digital presence that struggled to keep up. With four disconnected regional websites and no unified brand experience, growth was bottlenecked. GreaterThan stepped in to consolidate the brand, sharpen the ad strategy, and set up scalable systems that convert
Health & Wellness
THE STRATEGY
We focused on three critical levers to drive scale across markets. Each move was designed to streamline operations, improve cost efficiency, and increase conversion across all markets.
Brand Design
We gave Mobile IV Drip a modern, minimalist facelift to match its premium service—redesigning the logo, visual system, product labels, and treatment names. The updated look resonated with high-income women and wellness-driven families, instantly elevating trust and boosting conversions across ads, web, and packaging.
Website
We replaced four separate websites with a single, scalable platform that supports localized booking by state—but projects one unified, credible brand. Each IV drip treatment page was rewritten using ecommerce CRO best practices: benefits are front-loaded, visuals are clear, and CTAs are strategically placed. Every drip offering also connects to the brand’s membership program, increasing average order value and repeat customer potential.
Google & Social Ads
We rebuilt Mobile IV Drip’s ad engine to be smarter and more cost-effective. By tightening targeting, refining campaign structure, and aligning creative with market seasonality, we dropped CPL by 20–30% and doubled year-over-year performance. Google and Meta campaigns worked in tandem—Meta sparked demand, while Google captured it—especially during slower months.
Photoshoot & Video
We captured a full library of custom brand visuals and short-form video content to replace generic stock with authentic storytelling. Content was optimized across landing pages, ads, social, and blogs—balancing clinical credibility with lifestyle appeal.
Social & Blogs
We created a content strategy that prioritized value—blog posts and social content worked together to educate customers, build trust, and position Mobile IV Drip as the go-to provider in every market. Custom photoshoot assets gave the brand a consistent, elevated presence across all channels.
THE HIGHLIGHTS
SOLID FIVE STARS
