Skip to content SUCCESSES > MANEX
Technology
SOLID FIVE STARS
THE STRATEGY
We started by clarifying the relationship between Manex (the company) and CUBE (the flagship product)—so the brand could scale past a single product without losing equity. Strategy focused on defining what Manex stands for at the company level, what CUBE uniquely delivers at the product level, and how future products could plug into the same logic. The output was a strategic backbone that made the offering easier to explain, sell, and scale.
Brand Design
We didn’t “refresh a logo.” We rebuilt Manex as a scalable visual system—starting by evolving the Cube equity into a more precise, contemporary form, then extending that geometry into a modular design language that could live across every touchpoint in a long, complex sales cycle. We explored multiple design territories—from modern digital systems to crafted minimalism and industrial heritage—then codified typography, color, and layout rules that preserved Manex’s legacy DNA while clearly linking Manex (company) and Cube (product) today, with room for future products to plug into the same system tomorrow.
Messaging Framework
Instead of flattening Manex into generic software language, we organized complexity into a messaging framework that mirrored how real teams evaluate operational systems. We structured the story so decision-makers could grasp business value quickly, while operators and technical teams could find the depth they needed without getting lost. This framework became the connective tissue across the website, sales materials, and nurture—so every touchpoint reinforced the same clear narrative.
Website
We rebuilt the website to guide multiple stakeholders through one shared operational flow—because complex operations aren’t bought by one person with one priority. The experience was designed to serve executives, operations leaders, and functional teams with different entry points, while keeping them oriented inside the bigger system story. Clear hierarchy, modular content blocks, and workflow-led structure made the platform easier to understand, easier to trust, and easier for sales to use in long-cycle conversations. To make the technology feel tangible, we also developed polished visual mockups that showcased key workflows and features, helping prospects quickly “see” the product value even before a demo.
UX/UI Redesign
To make the new brand and website feel believable, the product experience needed to meet the same bar. We rebuilt CUBE’s interface as a modern, modular UI system—so every module looks and feels like part of one platform, not a patchwork of screens. Starting with the visual foundation (components, patterns, hierarchy), we set a clear direction for engineers to implement while maintaining flexibility for evolving workflows—turning the UI into a scalable product layer that supports sales credibility today and long-term adoption tomorrow.
Email Strategy
We designed Manex’s email program as a full-funnel lifecycle system—separating acquisition from customer communications and mapping every sequence to intent, stage, and milestone so sales don’t have to do manual nurturing. New leads enter a structured acquisition series (4–5 emails over 30 days, then ongoing nurture every 3–4 weeks) that builds relevance and trust before the demo. Once a deal closes, customers move into a 12-week, milestone-triggered onboarding cadence (10 emails aligned to the CUBE Success Plan) that drives adoption and reduces implementation drag. From there, we established ongoing engagement and retention rhythms—product updates, feature spotlights, best practices, webinars, quarterly health checks, renewal moments—plus an advocacy track to turn high-satisfaction customers into testimonials, case studies, and referrals.
THE HIGHLIGHTS
