STEP 1
The Audit
(free, before kickoff)
(free, before kickoff)
A 60-minute working session to understand your current system, channels, metrics, and gaps. If you move forward, we build on everything we learned.
The Framework is your marketing blueprint. A documented strategy that maps the full connected system, prioritizes what to build, and gives you a plan you can act on and defend internally.
Every channel was built at a different stage, by a different team, with a different brief. Nothing was designed to work together.
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"Our Product Philosophy"
The Framework maps your entire marketing system in one document. It tells you what to build, in what order, and why.
A 60-minute working session to understand your current system, channels, metrics, and gaps. If you move forward, we build on everything we learned.
Performance data review, audience research, competitive analysis, customer journey mapping, and messaging gap analysis.
A structured 1-hour session with key decision-makers. Custom frameworks and facilitated exercises tailored to your situation. Insights documented and fed directly into the Framework.
All research and workshop insights synthesized into the final Framework. Delivered as a polished PDF or presentation with a live walkthrough.
The core deliverables are consistent. The emphasis shifts based on what brought you here.
The Framework adds launch campaign architecture, channel activation timeline, creative production scope, and launch KPIs.
The Framework adds market-specific audience research, cultural and behavioral insights, local competitive deep dive, and digital presence build plan.
The Framework adds a full system diagnostic, channel ROI analysis, website conversion audit, and priority rebuild sequence.
The Framework adds brand archetype recommendation, positioning pivot rationale, visual identity direction, and a brand-to-system cascade plan.
The Framework is yours. However you use it, it pays for itself.
Impact models, budget allocation, and a roadmap you can present to your board.
Hand it to your marketers, freelancers, or contractors. Everyone works from the same strategy.
Maps exactly what needs to be built and maintained so you know whether to hire, outsource, or both.
See GT's strategic depth firsthand on a bounded project before committing to ongoing work.
If your product or service has real depth and your marketing isn't keeping up, the Audit is the fastest way to find out why.
You and your team are stretched thin. Channels are fragmented. Leadership wants better results. The Audit gives you a system-level view of what's broken and what to prioritize.
You know something isn't working but can't pinpoint what. The Audit gives you the honest and strategic perspective you've been missing.
The Audit is a 60-minute working session that identifies the problems. The Framework is a multi-week research engagement that documents the solution. It includes performance data review, competitive analysis, a facilitated stakeholder workshop, and a polished strategy document you own.
$10,000 to $30,000 depending on scope and complexity. We scope every Framework based on the Audit so you know exactly what you’re investing in.
Six weeks from kickoff to delivery. Weeks 1-3 are research, analysis, and the stakeholder workshop. Weeks 4-6 are strategy development, document production, and the walkthrough session.
No. The Framework is a standalone deliverable. You own it regardless of what you decide next. Most clients do move into the Build because the strategy is already engineered and the team already has full context.
You can. You own the document. But the team that engineered the system will build it faster and more accurately than one reading it for the first time.
You can. You own the document. But the team that engineered the system will build it faster and more accurately than one reading it for the first time.
The Framework gives you a documented strategy you can act on, defend internally, and build from with confidence. It starts with a conversation.