SUCCESSES > ARISEVIDA CARE
AriseVida Care is building something rare in recovery: outpatient treatment that moves fast, treats people with dignity, and supports long-term stability through MAT, IOP, counseling, and housing. To hit ambitious growth targets and prepare for new services like TMS, they needed a modern marketing system that could earn trust quickly and convert urgent intent into same-day action.
Healthcare
SOLID FIVE STARS
"As the founder of AriseVida, I needed a partner who could help us modernize how we show up—without losing the heart of our care. GreaterThan built a trust-first marketing system that connects Google Ads, a conversion-ready website, and clear, stigma-free messaging so people know exactly what to do next. They also led a full-day photo and video shoot to capture our real team, real spaces, and what treatment actually looks like—so we could replace generic stock imagery with proof. The process was organized, fast, and thoughtful, and it’s brought real momentum to our growth.”
THE STRATEGY
Recovery decisions happen fast, and trust has to land instantly. We built AriseVida’s strategy around what actually drives admissions: clear next steps, compassionate tone, and proof that they’re licensed, reliable, and built for real life. Messaging was designed to reduce stigma and remove friction around the biggest barriers—schedule, insurance, transportation, and housing—while elevating trust signals like certifications, accepted payors, and reviews. The result is a consistent story across ads, web, and content that helps patients and families feel safe enough to take action now.
Google Ads
We structured Google Ads to meet people at the moment they’re actively searching for help. Campaigns were organized by service intent (MAT, IOP, dual diagnosis, mental health support, and upcoming TMS) with local targeting built for Phoenix/Maricopa County. Everything pushed toward fast conversion paths—call-first experiences, clear next steps, and landing pages designed to reduce friction and get someone into intake quickly.
Website
We redesigned the website as a conversion-ready intake engine—mobile-first, easy to navigate, and built for urgency. Service pages were structured to guide different audiences (patients, families, referral partners) without overwhelming them, while the experience consistently reinforced the same core story: compassionate care, fast admissions, flexible hours, and real support beyond the clinic through housing and case management.
Photoshoot
Healthcare content often looks polished but anonymous—exactly what patients and families don’t trust. We planned and directed a full-day photo + video shoot to capture what AriseVida really feels like: the real faces patients will meet, the spaces they’ll walk into, and the care experience in action. From intake-ready moments and staff interactions to treatment touchpoints and group-therapy settings, every scene was designed to build credibility fast and create a modular asset library for the website, ads, social, and education.
Social Media
We built social as a trust layer—not a highlight reel. Content was designed to reinforce the same messages people see in search and on the website: what services exist, what to expect, and how to take the next step. The system supports ongoing awareness plus campaign moments (TMS launch, housing expansion, community partnerships) so social stays connected to growth priorities.
Blogs
We developed blog content to grow organic visibility while staying accessible to real people. Topics were chosen to match high-intent questions (MAT misconceptions, IOP expectations, dual diagnosis, insurance basics, what intake looks like, support options) written in plain language that educates without lecturing—helping AriseVida build authority without alienating patients or families.
THE HIGHLIGHTS