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National Buyers partnered with GreaterThan to launch in one of the most crowded, distrust-heavy categories in real estate. With sellers under pressure and competitors shouting louder, the goal was clear: stand out with credibility, quantified proof, and a conversion-ready system that makes it easy to take action immediately—without friction.
Real Estate
THE STRATEGY
In a market full of skepticism, we anchored the strategy on proof, clarity, and speed. We shaped messaging around what stressed sellers actually need in the moment—certainty, transparency, and a real path forward—then backed it with social proof and quantified reasons to believe. The strategy connected every touchpoint (site, form flow, CRM, and ads) so National Buyers didn’t just look legitimate—it operated like the most reliable option in the room.
Website
We built the website to do one job: convert fast-moving, high-intent sellers who want answers now. Every page was structured for urgency—simple navigation, clear next steps, strong trust signals above the fold, and proof placed where hesitation typically happens. Instead of making users “learn more,” we designed the experience to help them decide quickly and confidently.
Lead Magnet
We created a lead magnet that didn’t just capture leads—it captured the right leads. The intake survey was designed to increase engagement while collecting the exact information sales needs to move fast: situation, timeline, property basics, and key constraints. Sellers got a more guided, less intimidating experience, and the sales team got cleaner data and stronger conversations from the first touch.
CRM Automation
We engineered an automation system that maps every website lead directly into Salesforce with structured fields—not messy notes. Quiz responses populated the right objects, tags, and stages automatically, enabling smart follow-up paths based on seller scenario. Layered on top was robust multi-channel attribution across Google and other sources, enabling clean performance measurement and budget optimization with confidence.
Google Ads
We launched Google Ads with a testing mindset built for a new brand in a ruthless auction environment. Campaigns were structured to isolate performance by market and ZIP-level intent signals, allowing rapid iteration on keywords, messaging, and bidding strategy. By tightening geo precision and continuously pruning waste, we maximized efficiency early—finding pockets of profitable demand while building a scalable foundation for growth.
THE HIGHLIGHTS
