SUCCESS STORIES
Taste of Beauty came to us in the red—despite having incredible food and a beautiful space, they weren’t getting discovered. We repositioned the brand, redesigned every touchpoint, and implemented a marketing strategy that filled tables. Now with a second location open, we’re helping them scale with targeted campaigns and brand consistency across markets
Food & Services
THE STRATEGY
We took a dual-phase approach to reposition and grow Taste of Beauty. In Phase One, we focused on building credibility—starting with a complete brand overhaul, influencer partnerships, and organic media coverage to shift perception and create buzz. Once the foundation was set, Phase Two focused on driving volume through Google Search and social ads, all optimized to turn interest into reservations. Every decision—from messaging to asset creation—was designed to grow with the business as it expanded to multiple locations.
WEBSITE
The site was designed to showcase the experience, convert reservations, and support future locations. Elegant design and clear flows made it easy for guests to book from anywhere.
Google & SOCIAL ADS
We shifted focus to high-performance digital ads—running Google Search and social campaigns that targeted high-intent, local audiences with precision. Instead of generic promotions, we leaned into trust-building creative by repurposing influencer content and recutting organic footage into ad-ready formats. Paid traffic was directed to mobile-optimized pages built for speed, clarity, and conversion—making it easy for guests to go from click to reservation.
PHOTOSHOOT
We captured the artistry behind the food, the ambience of the space, and the philosophy of the brand. The result: an image library and video assets that could be used across web, social, and media placements—timeless, editorial, and distinctly Taste of Beauty.
THE HIGHLIGHTS
SOLID FIVE STARS
When GreaterThan recommended turning off our advertising budget, I was skeptical. No one would ever suggest that. Our guests and reservations have doubled in a mere two months since Angel started working with us. Thanks to GreaterThan, our biggest challenge quickly shifted to hiring and talent retention just to catch up to the fast-increasing diners.
After three years of trying different tactics without much success, we were about to lose faith in our business. Angel invested a significant amount of time in understanding our values as vegetarians and business owners. She paved a path towards a profitable business that coexists with our passion and integrity. Our food and brand hold an incredibly high level of aesthetics. Angel’s team was the first to produce at our caliber.